Paradigma comunicacional

Registe-se a substituição na caixinha de música - na coluna à direita, já se sabe - de Wordy Rappinghood, dos Tom Tom Club, por It Ain't What You Do, dos Fun Boy Three com as minhas queridas Bananarama a fazer coro, em 1982.

It ain't what you do it's the way that you do it
It ain't what you do it's the way that you do it
It ain't what you do it's the way that you do it
And that's what gets results

It ain't what you do it's the time that you do it
It ain't what you do it's the time that you do it
It ain't what you do it's the time that you do it
And that's what gets results

You can try hard
Don't mean a thing
Take it easy
And then your jive will swing

It ain't what you do it's the place that you do it
It ain't what you do it's the place that you do it
It ain't what you do it's the place that you do it
And that's what gets results

I thought I was smart but I soon found out
I didn't know what life was all about
But then I learnt I must confess
That life is like a game of chess

E o McLuhan também é para aqui chamado.